OPIOID MARKETING: DEADLY EFFECTIVE

A Brown University team set out to examine whether the marketing of opioid painkillers to doctors could be linked to deadly overdoses.

Yes, they concluded, in JAMA Network Open. The link had more to do with the number of interactions between marketers and doctors than with the amount of money spent on the marketing, they found.

Possible way to reduce opioid overdose deaths? Stop marketing the stuff to doctors! Or, as the researchers diplomatically put it, “reexamining the influence of the pharmaceutical industry may be warranted.”

PS: Here at the Sheldon Sowell Center for Health we get our medical information from reputable, peer-reviewed online databases and journals. And drug reps in our office? Never.

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